Misfit Union
Package Copy
An edgy brand story for a maverick start-up on a mission to change the way people bought and consumed food. Package design by RTD.
This way
Tekton
Video Script
Making fiendishly difficult math simple and hip. The talented folks at Navajo Digital made this video from my script. Play it!
This way
Reforest Nicosia
Brand Voice
One part Don’t Look Up, three parts hard hope, Reforest Nicosia’s new brand voice (and its awesome new website) is kickstarting the fight against climate change in one of Europe’s least green capitals.
“We’re Reforest Nicosia, a grassroots team of local organisers, environmental experts, and community volunteers. We’ve planted over 10,000 trees in the wider Nicosia area so far. Our goal is to plant 300,000 — one tree for every resident of the city. (That’s you!) Join our effort to save the planet. Help us green Cyprus.”
This way
Medovie
Copywriting
The story of a natural skincare company told from start to finish over four weeks and 400 cups of coffee. Deliverables ran the gamut: website and package copy, articles, user stories, social media, marketing emails, video scripts, and a ton of microcopy.
This way
Bank of Cyprus
UX Writing
A refresh of a popular banking app with oodles of microcopy that needed a pinpoint user journey.
This way
BECCA Europe
Creative Direction
A total rebrand of an established creative arts funding consultancy with a focus on stories, not stats. Deliverables included visual identity, website design and copy, and newsletters.
This way
WP Clone
Website Writing
Helping an SaaS start-up with a highly technical audience get their selling points across without sounding like an IT manual.
“Sock-rocking WordPress management bundles that will make your wallet happy.”
This way
Centerfield Media
Content Writing
I’ve written a lot of stories over the years, under my own name and as a ghostwriter. Here are a few links to my latest work at Centerfield Media. To see more examples of my work, head on over to Copy Cat. (The little 👻 means I wrote it but you won’t see my name on it.)
This way
Contact
max@maxcopy.co
+357 96440814